Maybank Singapore bolsters customer engagement with mobile app

Alvin Lee, head of community financial services at Maybank Singapore explained that the launch of Maybank TREATS SG Lifestyle app aligns with the Bank’s digital strategy to create “seamless and real-time communications” with customers.


Digitizing the bank for a better customer experience

In order to create a better banking experience for customers, many financial institutions are experimenting with emerging technology such as AI and chatbots, facial recognition, robotics, and blockchain.